Pura Vida Baja

Pura Vida's journey began in 2010 when Joella Corado saw a need for organic, nutrient-rich foods in her hometown of Todos Santos. As the first health food store and restaurant of its kind in Baja California Sur, we partner with local farmers and artisans who share our regenerative values. Our mission is to create a welcoming sanctuary where you can relax, be nourished, and connect with a community that believes what and where you eat matters.